职位描述
本站申请链接
执行副总裁、健康与保健、付费媒体
Executive Vice President, Health and Wellness, Paid Media
我们正在寻找一名付费媒体高级副总裁（SVP），也称为媒体集团总监，加入博雅声誉卓著的全国医疗保健业务中的一流数字医疗团队。您将负责领导客户付费媒体项目，实现客户和公司的既定目标，并负责多个客户的增长、管理、保留和满意度。您还将与客户合作，解决衡量媒体状况的问题，在多个数字领域与客户利益相关者合作，在所有基于医疗保健绩效的营销渠道中建议、维护和增加媒体支出。与更大的数字医疗团队和医疗保健业务利益相关者合作，参与更大的医疗保健新业务流程，并帮助领导特定付费、有机增长和新业务。与付费媒体、数字和医疗保健业务团队的其他高级领导合作开展业务，与付费媒体、数字和医疗保健实践团队的其他高级领导就运营、人员配备、资源配置和团队培训活动开展合作，指导数字医疗团队和更大的医疗保健实践团队中的初级成员。
We are looking for a Senior Vice President (SVP) of Paid Media, also known as Media Group Director, to join Burson’s renowned national healthcare business’s top digital healthcare team. You will be responsible for leading client paid media projects, achieving established goals for clients and the company, and managing growth, management, retention, and satisfaction for multiple clients. You will also collaborate with clients to address issues of media status measurement, work with client stakeholders in multiple digital areas to advise, maintain, and increase media spending across all healthcare performance-based marketing channels. Collaborate with the larger digital healthcare team and healthcare business stakeholders, participate in larger healthcare new business processes, and help lead specific paid, organic growth, and new business. Collaborate with other senior leaders in the paid media, digital, and healthcare business teams on operations, staffing, resource allocation, and team training activities, and mentor junior members of the digital healthcare team and the larger healthcare practice team.
offer要求
12-15年以上付费社交、媒体或营销机构环境经验；必须具备医疗保健/制药知识和行业背景及兴趣；有制药经验者优先考虑；在付费媒体和公关/传播/营销代理机构中拥有付费媒体专业知识（后者优先考虑，但非必要）；在所有渠道的策划方面拥有丰富经验，能够充当团队成员的技术专家；深入了解 HCP 和消费者受众的付费媒体平台；了解统计方法和测试方法（优先考虑）；在搜索方面拥有多渠道经验、社交、展示、程序化、地方性、HER、POC 和 CTV 的多渠道经验（优先考虑）；具有较高的甲板写作/电子表格熟练程度和 MS Office 能力，在 Excel 和 PowerPoint 方面具有丰富的经验和优势；具有发展团队/业务的经验；希望在一个多元化和包容性的组织中工作，积极参与文化倡议、培训机会和员工资源小组。
12-15 years of experience in paid social, media, or marketing agency environments; must have healthcare/pharmaceutical knowledge and industry background and interest; pharmaceutical experience preferred; possess paid media expertise in paid media and PR/communications/marketing agencies (latter preferred but not necessary); extensive experience in planning across all channels, able to act as a technical expert for team members; deep understanding of paid media platforms for HCP and consumer audiences; familiarity with statistical methods and testing methods (preferred); multi-channel experience in search, social, display, programmatic, local, HER, POC, and CTV (preferred); high proficiency in deck writing/spreadsheets and MS Office skills, with extensive experience and strengths in Excel and PowerPoint; experience in developing teams/businesses; desire to work in a diverse and inclusive organization, actively participating in cultural initiatives, training opportunities, and employee resource groups.
offer待遇
混合型工作环境，提供在家和办公室工作的灵活性和平衡性；通过继续教育、培训、发展课程和BCW的职业发展计划，为员工提供职业发展机会；员工资源小组为我们的员工提供交流平台，培养关键的领导技能，获得更高的知名度和接触高层领导的机会，在博雅和外部社区产生影响，并加速他们的职业发展；带薪休假、病假、个人休假日以及夏季周五。我们灵活的假期政策包括 9 个带薪假期，其中包括六一儿童节和世界精神卫生日，还可以将公司假期换成其他重要的个人节日。我们还提供投票、陪审员义务、丧假和学校假期等带薪休假；12周带薪育儿假，让您与新生儿建立亲密关系，还包括领养和寄养假；健康福利，包括医疗保健、视力、牙科和宠物保险，以及免费的虚拟或面对面心理健康咨询；401K储蓄和投资计划；通勤福利，每月使用税前美元支付符合条件的通勤和停车费用；基于客户名册的WPP员工折扣计划。
Hybrid work environment offering flexibility and balance between working from home and the office; career development opportunities for employees through continuing education, training, development courses, and BCW’s career development programs; employee resource groups provide our employees with a platform for exchange, developing key leadership skills, gaining greater visibility and access to senior leadership, making an impact in the Burson and external communities, and accelerating their career development; paid time off, sick leave, personal days, and summer Fridays. Our flexible holiday policy includes 9 paid holidays, including Children’s Day and World Mental Health Day, and the option to swap company holidays for other important personal holidays. We also offer paid leave for voting, jury duty, bereavement, and school holidays; 12 weeks of paid parental leave to bond with your newborn, including adoption and foster care leave; health benefits including medical, vision, dental, and pet insurance, as well as free virtual or in-person mental health counseling; 401K savings and investment plans; commuter benefits with pre-tax dollars for eligible commuting and parking expenses; WPP employee discount programs based on the client roster.
